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Work-Related Suicide Recognized for Nippon Steel Employee

Strategic Research Institute
Published on :
18 Nov, 2022, 4:49 am

Jiji Press reported that a labor office in the city of Handa in Aichi Prefecture in central Japan has recognized the suicide of a male Nippon Steel employee in 2020 as being related to his work. According to a lawyer for his bereaved family, the labor office concluded that the 28-year-old employee of the major Japanese steelmaker committed suicide because he developed depression due to suffering extreme fatigue from his work and being rebuked repeatedly by his boss. The recognition was made on April 20 this year.

The lawyer said “The man was assigned to the job of regular maintenance work for large power generation equipment at the company's steelworks in the Aichi city of Tokai from October 2019. He additionally became in charge of maintenance jobs for similar equipment in January 2020. is work hours increased substantially as he was new to these duties, and he was scolded repeatedly by his boss. The man told his mother that his work was very tough and that he wanted to quit the company. He also complained to a friend about what he was worrying about his job as well as sleeplessness. He jumped to his death from the balcony of his dormitory room in February 2020, leaving a suicide note, which was found in the room.”
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Mechel Reports 10% YoY Slide in Production in Jul-Sep Quarter

Strategic Research Institute
Published on :
18 Nov, 2022, 4:48 am

Leading Russian miner & steelmaker Mechel PAO has reported YoY shrinkage in coal, pig iron & steel production in July-September 2022 quarter.

Run-of-mine coal - 2.790 million tonne, down 12% YoY

Pig iron - 0.744 million tonne, down 9% YoY

Steel - 0.828 million tonne, down 10% YoY

Mechel’s Chief Executive Officer Mr Oleg Korzhov said “Mechel decreased its quarterly overall coal output by 12% due to a decrease in mining at Southern Kuzbass Coal Company's facilities. This factor, as well as the increased periods of delivery to ports due to railway repairs that limited the railroad infrastructure's carrying capacity, prompted the 15-percent decrease in coking coal concentrate's sales quarter-on-quarter.”

Mr Korzhov said "In this accounting period, Chelyabinsk Metallurgical Plant held a major overhaul campaign, which involved blast furnace #1, converter #2 and concaster-5. This led to a decreased output of pig iron and steel (by 9% and 10% respectively compared to 2Q2022). Overall sales of rolled longs went down by 5% due to decreased exports. The downward trend in average prices for steel rolls, which began in 2Q2022, became even more pronounced in the third quarter. Sales of rolled flats remained mostly at 2Q2022's level.”

Sale – Jul-Sep’22 Quarter

Coking coal concentrate - 1.050 million tonne, down 15% YoY

PCI - 0.254 million tonne, up 15% YoY

Anthracites - 0.336 million tonne, down 14% YoY

Thermal coals - 0.879 million tonne, up 21% YoY

Iron ore concentrate - 0.461 million tonne, down 9% YoY

Coke - 0.525 million tonne, down 7% YoY

Ferrosilicon - 0.014 million tonne, down 33% YoY

Long rolls - 0.646 million tonne, down 5% YoY

Flat rolls - 0.101 million tonne, down 1% YoY

Hardware - 0.124 million tonne, down 6% YoY

Mechel is an international mining and steel company. Mechel unites producers of coal, iron ore concentrate, steel, rolled products, ferroalloys, heat and electric power. All of its enterprises work in a single production chain, from raw materials to high value-added products.
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Long Son Phu My Steel to Build Steel Plant in Hoai Nhon in Vietnam

Strategic Research Institute
Published on :
18 Nov, 2022, 4:50 am

VN Express reported that Vietnam’s central province of Binh Dinh has approved in principle a project to build a VND 53.5 trillion (USD 2.2 billion) steel plant with an annual capacity of 5.4 million tonnes. Covering an area of 468 hectares in the province’s Hoai Nhon town, the plant, with the Long Son Phu My Steel as investor, will have three development phases, with the first slated for completion in late 2024. The Long Son Steel Complex will produce fabricated steel, construction steel and coil steel.

The project will also involve construction of the Hoai Nhon Port to serve the steel plant first and other factories in the future. The port’s construction is estimated to cost VND10 trillion.

According to Binh Dinh authorities, the project will help develop the local industry, auxiliary industry, and seaport services, contributing to economic growth across the province and other central coastal and highlands localities.
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Coil Produced at Primetals upgraded PLTCM at Valin ArcelorMittal

Strategic Research Institute
Published on :
18 Nov, 2022, 4:51 am

Chinese steel producer Valin ArcelorMittal Automotive Steel has produced the first coil at its Phase 2 upgraded pickling line and tandem cold mill in Loudi in Hunan province of China in September 2022. Implemented by Primetals Technologies, the upgraded tandem cold mill is designed as a 5-stand 6-high rolling mill and is set to produce steel grades for the automotive industry.

Strip Thickness: incoming from 1.8 to 6 millimeters, final from 0.35 to 2.5 millimeters

Strip Width: from 900 to 1,890 millimeters

The PLTCM will, thanks to the upgrade, handle an increased production capacity coming from an additional, recently implemented processing line. During the Phase 2 project, Primetals Technologies upgraded the PLTCM with a second entry passline, an additional mill stand, and a pickling tank. New drives, automation hardware, extension of the Level 2 automation system, and supervision of the mechanical and electrical implementation were also included in the Phase 2 upgrade.

The team at Primetals Technologies faced several challenges during the project. The current shortage of electrical components, for example, microchips and automation equipment, resulted in difficulties to get all the equipment ready for shipment to China on schedule. In addition, Covid-19 restrictions in China added complexity and a level of uncertainty to the project. However, despite the challenges and thanks to a successful collaborative approach, the first coil was produced on time.

In 2014, Primetals Technologies supplied the PLTCM, and the main reason why VAMA seven years later awarded the Phase 2 contract to Primetals Technologies was their good experiences from the former project.

A joint venture between Valin Steel Group and ArcelorMittal, VAMA is a steel producer focused on automotive steels with an annual production of 1.5 million tons. The annual capacity will increase when Phase 2 is completed for the whole plant.
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Tata Steel Bags RIMS ERM Global Award of Distinction

Strategic Research Institute
Published on :
18 Nov, 2022, 4:52 am

The risk management society RIMS has presented Tata Steel with the 2022 Enterprise Risk Management Global Award of Distinction at the RIMS ERM Conference 2022. The award recognizes Tata Steel’s outstanding ERM achievements that have enabled the organization to streamline processes, strengthen collaboration across the enterprise and achieve strategic objectives.

Given the dynamic and uncertain business landscape it operates in, Tata Steel has developed and deployed in-house its ERM framework to create long-term value by driving risk-intelligent informed decision-making, and proactively preparing for unforeseen scenarios. The framework incorporates benchmark industry practices, international standards (including COSO & ISO 31000), while also being customized to the business. Driven by a dedicated team, the framework is deeply embedded across business units, levels and functions. It has been a key factor in managing highly impactful economic, supply chain and climate change risks, as well as increasing resilience in the organization.

Tata Steel was conferred the ‘RIMS India ERM Award for Distinction’, the only company to receive this award in India in 2021. The Company has also been adjudged ‘Masters of Risk in Metals & Mining’ and ‘Risk Technology’ categories, at the 8th edition of ‘The India Risk Management Awards’ for the sixth time in a row.
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Nuclearelecrica & Donalam Sign MoU for SMRs in Romania

Strategic Research Institute
Published on :
18 Nov, 2022, 4:53 am

On the occasion of the United Nations Conference on Climate Change COP27, Romania’s Nuclearelecrica’s SMR project company & AFV Beltrame group’s Donalam have sign a Memorandum of Understanding for the implementation of small modular reactors in Romania and join the UN Coalition for energy without carbon 24/7

The objective of the Memorandum of Understanding is to explore cooperation and investment opportunities in support of the development of the first SMR project in Romania, which could have a great impact on the realization of green steel production in Romania. On the same occasion, the two companies joined the United Nations 24/7 Carbon Free Energy Compact , committing to the UN's 24/7 principles in support of the UN's goal of accelerating the electricity system, mitigating climate change and to ensure access to clean energy at affordable prices.

By joining the UN 24/7 Carbon-free Energy Compact, Nuclearelectrica and AFV Beltrame become members of a global community of organizations collaborating to develop solutions that allow access to carbon-free energy 24/7.

Compania Na?ionala "Nuclearelectrica" is the Romanian national company producing electricity, thermal energy and nuclear fuel, which operates under the authority of the Ministry of Energy, with the state owning 82.49% of the shares, and the other shareholders, 17.50%, after the company's listing on the Stock Exchange by Valori Bucharest in 2013.

Founded in 1896, AFV Beltrame Group is today one of the largest producers of steel bars and special steels in Europe. The group has 7 factories in Italy, France, Switzerland and Romania, with a total of more than 2,500 employees, more than 2 million tons of steel sold annually and commercial activities in more than 40 countries. – The Romanian branch of the AFV Beltrame group, Donalam SRL, has two production units: the one in Calara?i, with over 15 years of activity in the production of hot-rolled steel bars, and, starting from February 2022, the factory in Târgovi?te - where, in June 2022, concrete steel production was restarted.
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Ahluwalia Contracts Bags 2 Steel Construction Works

Strategic Research Institute
Published on :
18 Nov, 2022, 4:55 am

India’s leading infrastructure firm Ahluwalia Contracts has secured orders from MMRDA work for Design, Fabrication, Supply and Erection of Pre-engineering Building Structural Steel Works at Mandale Depot cum workshop at Mumbai Metro Rail project of MMRDA for INR 68.05 crores

Ahluwalia Contracts has also bagged contract for Light House Major Up gradation for Chandigarh Railway Station on Modular Concept on Engineering Procurement and Construction EPC Mode at Chandigarh - Rail Land Development Authority, New Delhi for INR 462.00 crores
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MMK Develops New Products for Domestic Automakers

Strategic Research Institute
Published on :
18 Nov, 2022, 4:56 am

Russia’s leading steelmaker Magnitogorsk Iron & Steel Works has introduced new methods of producing cold- and hot-rolled sheets for the automotive industry as part of an inter-industry program to support domestic automakers. MMK produced hot-rolled steel for the manufacture of “cold-roll” springs that offer a substitute for imported analogues and help localize the full cycle of spring production in Russia. The Company has already delivered a pilot batch of rolled products to customers and received confirmation of their compliance with standard technical requirements.

MMK specialists have also developed a method for producing round steel from special alloy steels with a guaranteed cold upset group of 66 and 66T for the manufacture of high-strength fasteners and other products using the cold forging method.

In addition, during 2021-22, MMK produced three new grades of round bars that have since been sent to MMK-METIZ, the Group’s metal ware and calibration unit, for trial processing. The test results of the hot-rolled steel and fasteners made from these grades, as well as samples of fasteners from these grades with the best variants for testing, will be sent to the leading Russian truck and vehicle manufacturer PJSC Kamaz, which will conduct fatigue tests on the fastener samples and determine the best bolt design option for further use.

Another area of MMK’s activity is the development of steels and their production technology for various types of agricultural machinery. As part of its MAGSTRONG range of high-strength steels, MMK currently produces two types of steels that are used in the production of agricultural machinery: MAGSTRONG AGRO 22 (analogue of 22MnB5 steel) and MAGSTRONG AGRO 33 (analogue of 33MnB5 steel).

Among other program areas, MMK has singled out the production of cold-rolled and hot-dip galvanized sheet steel from dual-phase (DP) steels of different strength categories, as well as the production of cold-rolled sheet steel from ferritic and multi-phase steels. In addition, MMK continues to develop the production of wear-resistant steel sheets with yield strengths of up to 1000 MPa and extra-strength steels (1200 MPa), which help to improve the reliability of the vehicle in operation.

Since 2020, MMK has been accepting orders for the production of automotive steel using cassette technology. This cold-rolling technology makes it possible to produce different types and strength classes of steel with the same chemical composition by varying the strip tension in the unit, enabling MMK to fulfill even small orders.
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Thyssenkrupp Posts 47% YoY Surge in Steel Sales in FY 2021/2022

Strategic Research Institute
Published on :
18 Nov, 2022, 4:58 am

German steelmaker thyssenkrupp has performed well in fiscal year 2021/2022 in a challenging market environment and achieved or exceeded all of its most recent financial targets. Despite the war in Ukraine and the ongoing impact of the coronavirus pandemic and disruption of global supply chains, the businesses in the thyssenkrupp group of companies posted total order intake of EUR 44.3 billion, up 12% YoY. Sales improved by 21% YOY to EUR 41.1 billion. Thyssenkrupp almost tripled adjusted EBIT to EUR 2.1 billion from EUR 796 million in prior year. This positive development was driven, among other things, by measures introduced to increase the performance of the businesses and the at times significant price increases in the markets served by Materials Services and Steel Europe, which were reflected in higher sales and improved margins.

Steel Europe was also affected by material and supply bottlenecks in many customer sectors and the related weaker customer call-offs, especially from the automotive industry. Compared with the prior year, there was a decrease in both order intake volume and shipments. However, higher prices led to a significant rise in order intake, which increased by 27% YoY to EUR 11.8 billion. Sales rose by 47% YoY to EUR 13.2 billion. Despite the sharp hike in raw material and energy costs, adjusted EBIT improved significantly to EUR 1.2 billion as compared to EUR 116 million in prior year thanks to a clear rise in average revenues, especially in the first half of the year. This also reflects positive effects from ongoing restructuring and performance measures in connection with the implementation of the Steel Strategy 20-30.
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Gerdau Next to Improve Logistics with Vector's Technology

Strategic Research Institute
Published on :
18 Nov, 2022, 4:57 am

Brazil’s leading steel producer, Gerdau, with an eye on market opportunities and challenges, entered into a strategic partnership with Vector, a joint venture between Bunge and Target for the digital contracting of freight and other services, for the creation of Vector Cluster Industrial. Closing of the deal is subject to approval of the transaction by the Administrative Council for Economic Defense CADE.

Vector is a digital platform for contracting logistics solutions that aims to facilitate management, through digital transformation, for shipping companies, and maximize productivity and gains for truck drivers, especially self-employed ones. Vector Cluster Industrial, which will have the same concept and the same service offer, but with a focus on the industrial sector, will be part of the portfolio of companies of Gerdau Next, Gerdau's new business division, whose mission is to diversify the portfolio of the Brazilian multinational with businesses complementary to steel.

The technology developed by Vector, which will be used in the industrial cluster, is a pioneer in the market with a focus on end-to-end process integration, integrating the shipper's operating system with the loading and unloading locations. This allows not only the scheduling of freight but also the distribution, via the system, of all transport documents, guaranteeing the load to the driver without any need for contact between the parties. The solution also eliminates a face-to-face step in the process, as the loading order is issued digitally, when freight is accepted in the application.

The platform developed by Vector not only creates efficient collaboration between companies and drivers, planning the driver's entire journey throughout the trip, but also improves the truck driver's quality of life, productivity and income, which is one of the main focuses of the application. The initiative aims to benefit and serve the truck driver, who is a user of the system, whose information is shared online and on-time., bringing time and cost optimization and, therefore, more gains to drivers. In addition, it also offers financial services, including financing for working capital, insurance for cargo and means of payment. By integrating this collaborative ecosystem, the driver becomes part of a community and with more opportunities than when acting alone.
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Primetals Receives FAC for Electric Steel Plant from Gerdau

Strategic Research Institute
Published on :
18 Nov, 2022, 5:08 am

Primetals Technologies has received the final acceptance certificate from Gerdau Special Steel North America for the modernization of its electric steel plant in Monroe in Michigan in US. The project included modernizing the existing electric arc furnace. The electric steel plant was also equipped with a new twin ladle furnace, a new material handling system, and related auxiliary equipment.

This upgrade has increased the plant’s overall annual production capacity of special rolled end products. End-to-end automation and the use of LiquiRob robot systems increase productivity and reliability, optimize workflows in the steelworks, and reduce operating costs. The robotic systems also improve worker safety by performing potentially dangerous tasks, such as taking temperatures and samples.

Gerdau selected Primetals Technologies based on the overall technical solution proposed. The company also appreciated that Primetals Technologies would provide the complete package mechanical equipment, electrical and automation equipment, and a high-power EAF revamp solution. Additionally, Primetals Technologies provided a compact and technologically advanced solution for the twin ladle furnace and integrated the new material handling system in accordance with the requirements of the existing plant.

This project was part of an investment package to modernize the plant and increase employee health and safety. Primetals Technologies was responsible for engineering and supplying the process equipment for the EAF, the 110-metric-ton twin ladle furnace, the material handling system, auxiliary equipment, and the structural steel work. The company also supervised the construction and commissioning of all installations. The scope of delivery encompassed the associated electrical installations and automation, the power supply, including transformers, the complete end-to-end process automation, and three LiquiRob systems. Solutions such as automatic sand refilling, a weighing system, and the automated tap hole manipulator are now optimizing EAF operation and increasing worker safety.

Gerdau Special Steel North America is a leading manufacturer of special steel bars, which are mainly used in the automotive industry.
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ArcelorMittal Temirtau Facing Fines over Mining Deaths

Strategic Research Institute
Published on :
18 Nov, 2022, 5:09 am

EURASIA NET reported that ArcelorMittal Temirtau is facing a multi-million dollar fine as Kazakh officials intensify demands for modernization in the wake of yet more fatalities at miners. Kazakhstan’s President Mr Kassym-Jomart Tokayev has leveled fresh criticism at the company, noting that it had racked up over 100 deaths since 2006. Mr Tokayev raged “Notwithstanding multiple warnings and addresses from the state organs, the situation isn’t getting any better.”

The November 3 mine explosion that left five miners dead in the city of Shakhtinsk has once again called into question safety and environmental compliance at the company’s operations

Environment Minister Serikkali Brekeshev paid a visit to the town of Temirtau, where the steelworks is based, and told residents that the company will be fined something in the region of USD 13 million pending the decision of a court after gross violations of environmental legislation were revealed in an inspection by authorities. The violations included an excess of maximum permissible emissions, inefficient operation of treatment facilities, lack of permits

According to official data, emissions in Temirtau, a city of around 200,000 people, account for around 8 percent of Kazakhstan’s total, and nearly all of that burden originates from the steelworks.
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Jindal Stainless Selects Pomini Tenova for Two Roll Grinders

Strategic Research Institute
Published on :
18 Nov, 2022, 5:09 am

Producer of roll grinders and fully automated roll shop Pomini Tenova has signed an important contract in India with Jindal Stainless at the end of September 2022. Jindal Stainless selected Pomini’s CNC Heavy Duty Roll Grinding Machines for its Jaipur facility in Odisha, including Tenova’s innovative technologies to monitor and manage the equipment in a more efficient and performing way.

Inspektor with Eddy Current and Ultrasound Systems (EC + US) are proven methods of non-destructive testing for surface and sub-surface roll defects, designed to detect smaller defects with higher repeatability and reliability, reduced scan times and increased safety. Moreover, grinding and measurement data are recorded and processed in real time and are available on demand.

The 4.0 digital package, including Tenova Edge, Tenova adVISOR and Condition Monitoring, allows Tenova experts to collect data and monitor the grinders constantly, to support the client remotely and in a timely manner.

The Electronic Parts Catalogue allows viewing, selecting and purchasing spare parts in a simple and intuitive way, following suggestions and indications provided directly by Tenova engineering department.
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Tata Steel Netherland Nitrogen Ceiling Lowered

Strategic Research Institute
Published on :
18 Nov, 2022, 5:09 am

Ruetir reported that the maximum amount of nitrogen that steel company Tata Steel Netherlands is allowed to emit annually will be reduced by about 8% as the province of Noord-Holland has decided to lower the nitrogen ceiling. With the decision, the provincial government responds to requests from environmental organization Mobilization for the Environment MOB, which had called on the province of North Holland and environmental services at the beginning of this year to reduce Tata’s environmental impact.

In one of those requests, MOB called for the complete withdrawal of Tata’s environmental permit, but the province did not respond. Due to tightening in coke factories in IJmuiden and a new oven at the hot strip mill, emissions should fall. Mobile equipment such as excavators and shovels must also be replaced by environmentally friendly alternatives.

According to the province, Tata Steel will retain sufficient nitrogen space in the coming years to enable the transition to sustainable production of green steel in the coming years. Subsequently, the current nature permit will be updated in 2026. Tata does not have to scale back steel production due to the province’s decision, because it is not currently using all the nitrogen space offered.

Tata Steel says it has taken note of the decision. The company calls the construction of a so-called DeNOx installation at the Pellet factory the most important investment to reduce emissions. The installation, which is expected to be commissioned in 2025, will substantially reduce emissions of nitrogen oxide, lead, heavy metals and dust.
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Alacero Points to Shrinking Steel Sector Outlook in Latin America

Strategic Research Institute
Published on :
18 Nov, 2022, 5:10 am

Latin American Steel Association Alacero’s latest data shows that the growth outlook for the sector in Latin America for late 2022 and early 2023 is moderate, given the context of global inflation and contractionary monetary policy, with banks in Latin America and the United States tightening their monetary policies. Alacero Executive Director Mr Alejandro Wagner said “The forecast is driven by lower external demand, weakened by high interest rates and falling purchasing power. The world is going through an unprecedented inflationary process, widely distributed across countries.”

Also according to data from Alacero, the slowdown will spread throughout Latin America, adding the external challenges of the global situation, such as the energy crisis in Europe and the war in Ukraine, to the local challenges, such as inflation. The growth forecast for 2023 is low, even higher than expected in China and the US, the region’s main trading partners.

Of the steel-demanding sectors in Latin America, construction fell by 1.8% from June to August 2022, while automotive rose by 29.3% from July to September 2022, mechanical machinery grew by 0.8% from June to August 2022 and domestic use fell by 13.7% in the same period. As for the inputs demanded in steel production, oil fell by 0.9%, gas increased by 1% and energy by 0.4%, all data from June to August 2022.

As for the sector’s performance between January and August 2022, cumulative steel exports recorded an increase of 47.3%, totaling 7,740.7 thousand tonnes. In this way, exports increased by 10.7% in August compared to the previous month. Imports, meanwhile, suffered a reduction of 12.5% in the accumulated 8 months of 2022, compared to the same period of 2021, totaling 16,871.1 thousand tonnes. In August, the figure was 25.4% higher than in July.

Production remains relatively stable, boosted by the significant volume of exports. The accumulation of the first 9 months of the year registered an important reduction of 4.1% in crude steel production, compared to the same period of the previous year, registering 46,862.5 thousand tonnes. Finished steel presented a reduction of 3.7% in the same period, with 41,033.8 thousand tonnes.
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InfraBuild Intends to Acquire GFG Steel Assets in US

Strategic Research Institute
Published on :
18 Nov, 2022, 5:10 am

GFG Alliance’s Australian unit InfraBuild while announcing 92% YoY jump in EBITDA to AUD 197 million for FY22 announced that following the repayment of its ABL in September, InfraBuild intends to raise new finance to support the ongoing liquidity of the business and fund the acquisitions of Keystone Consolidated Industries, Johnstown Wire Technologies & Georgetown steelworks in USA

Keystone Consolidated Industries, comprising an Electric Arc Furnace, rolling mill and wire mill at Steel and Wire (Peoria), mesh manufacturing sites from Engineered Wire Products (Ohio and New Mexico)

Johnstown Wire Technologies (Pennsylvania and Ohio)

Georgetown steelworks (South Carolina)

Under the potential acquisition, InfraBuild would acquire the businesses from its parent company, GFG Alliance, to create a vertically integrated EAF long steel producer with leading market positions in Australia and the United States, providing strong synergies across its product portfolio.

InfraBuild said “As well as enhancing its balance sheet and financial flexibility, InfraBuild would benefit from revenue diversification, exposure to a US infrastructure market buoyed by the AUD 1.2 trillion Infrastructure Investment and Jobs Act, and a shared mission for low carbon steel production through the recycling of scrap metals. The US units would benefit from the mature governance and operational structures of InfraBuild and would be well-positioned to achieve long-term capital and operating efficiencies.”

The intended acquisitions build on InfraBuild’s integration of international recycling facilities in La Place and Tampa in the United States over FY22. The intended acquisitions are expected to be consolidated into the Group through H2FY23, subject to diligence and financing structure.
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Mr Francesc Rubiralta Rubio is new EUROFER President

Strategic Research Institute
Published on :
18 Nov, 2022, 5:10 am

The Board of the European Steel Association EUROFER has elected Mr Francesc Rubiralta Rubio as President of the organization. He follows Mr Geert Van Poelvoorde, who has led EUROFER since 2015. Mr Rubiralta Rubio is Chairman and CEO of CELSA Group, responsibilities he assumed in 2010 when he succeeded his father and founder of CELSA Francesc Rubiralta Vilaseca. In that same year, Mr Rubiralta Rubio was appointed Vice-President of the European Steel Association.

Mr Van Poelvoorde served as President of the European Steel Association from November 2015 to November 2022. He is a member of the Group management committee of ArcelorMittal and CEO ArcelorMittal Europe.

EUROFER AISBL is located in Brussels and was founded in 1976. It represents the entirety of steel production in the European Union. EUROFER members are steel companies and national steel federations throughout the EU. The major steel companies and national steel federation of Turkey and the United Kingdom are associate members.
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Worldsteel’s Open Forum Sets Priorities for Green Steel

Strategic Research Institute
Published on :
18 Nov, 2022, 5:11 am

World Steel Association organized its inaugural Open Forum in Brussels on 4-5 October, which aimed to engage with stakeholders in the steelmaking ecosystem, including equipment manufacturers, suppliers, international organizations and academia, and to discuss issues related to the steel industry’s Decarbonization transition. Worldsteel’s Head, Environment and Climate Change Ms Åsa Ekdahl wrote in a blog “It was very well attended with excellent presentations, very active participants, and constructive discussions. The agenda focused on enabling conditions, and most speakers were external from many different parts of the steel ecosystem including international initiatives, NGOs, suppliers and consultancies.”

Mr Sajjan Jindal, Chairman and Managing Director, JSW Steel Limited and worldsteel Chair set the scene in opening session, sending a clear message that the steel industry is committed to Decarbonization action. Lord Adair Turner, Chair, Energy Transitions Commission gave an overview of the global Decarbonization context that steel industry has to operate in.

ArcelorMittal, China Baowu Steel Group and Ovako AB, three of worldsteel’s member companies, detailed a number of their current projects and strategies going forward. BHP, one of the world’s largest iron ore miners, OGCI Climate Investments, and Woodside Energy all gave their perspectives on how we can move this close cooperation forward.

Conclusions

There is now a relatively large number of reports and roadmaps trying to describe what the transition might look like, spanning from the IEA’s Iron and Steel Technology Roadmap issued in 2019 all the way to the Mission Possible Partnership’s strategy document, Making Net-zero Steel Possible, published in September this year.

It is clear that these roadmaps have very similar key messages, including the need for breakthrough technology not yet available. There is also massive resource implications e.g. renewable energy, regional differences in technology and policy options depending on local circumstances, and the need for a new level of partnerships between all actors in the steel ecosystem.

From the sessions on worldsteel member company activities and partnerships it was evident that the transition is under way both within steel companies and in the supply chain, but that challenges still remain for example in linking demand from customers and their willingness to pay a premium for low-carbon steel.

The clearest message from the two days was the call for common methodologies and clear definitions of low-carbon steel production and products. Many of the international initiatives need definitions for tracking and target setting and we now have many definitions all looking quite similar but differing in important details.

The one that is quoted the most is the definition for near-zero steel production from the IEA, as requested by the German G7 Presidency, Achieving Net Zero Heavy Industry Sectors in G7 Members, published in May of this year. It makes use of a sliding scale for scrap input into the steel making process and links this to the emissions from steel production. There seems to be a growing consensus that this approach could be suitable for policy application that focuses on the production of steel as it brings together all production routes in one approach. However, it is not suitable for products since it focuses on the steel production itself and does not cover product specific processes such as rolling and coating. Products are likely to need a Life Cycle Assessment (LCA) approach.
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AMNS India unveils ‘Reimagineering’ Brand Campaign

Strategic Research Institute
Published on :
18 Nov, 2022, 5:11 am

ArcelorMittal and Nippon Steel’s JV ArcelorMittal Nippon Steel India has launched its first corporate brand campaign, titled ‘Reimagineering’. ‘Reimagineering’, a fusion of the words reimagination and engineering - key levers that will shape India’s growth and development over the coming decades. The campaign aims to promote the AM/NS India brand as being aligned with India’s ambitions and serves as a strategic business asset to the company. The brand is accompanied by a new positioning statement: ‘Smarter Steels, Brighter Futures’.

AM/NS India CEO Mr Dilip Oommen said, “As a relatively new entrant to the Indian steel industry, this campaign reflects our energy and excitement about the potential we see for our sector. AM/NS India is young and dynamic. It has a sharp focus on business planning and execution. Above all, it is a responsible steelmaker, committed to safe, sustainable, and ethical business practices, and creating value for our communities, our employees, our customers and India. I am delighted to see these qualities embodied so aptly in our Reimagineering campaign.”

The theme and focus of the multi-channel campaign were determined following comprehensive research with internal and external AM/NS India stakeholders, conducted by a leading global branding agency. The new brand campaign and positioning statement also draw on the unique attributes of AM/NS India’s parent companies, which are globally recognized for their leadership in research and development, embrace of new technologies, and efforts to decarbonize the steel industry.

The advertisements have been created by a leading agency Creativeland Asia (CLA), showcasing AM/NS India’s vision for futuristic steels, aligning with India’s growth strategy. The campaign will be rolled out through a 360-degree media approach which includes television, print, digital media, Out-of-home (OOH) advertising, radio, etc.
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LatAm steelmakers bet on decarbonisation, sustainability: Alacero conference
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Sustainability, decarbonisation, employment, education and cultural diversity are the key factors supporting steel industry development in Latina America, agreed participants of Latin American steel association Alacero’s annual conference held in Monterrey this week.

While executives at major steel companies avoided discussing the outlook for production and price developments in 2023, they noted that most problems facing the global economy, such as recession, should come to an end next year.

“There is uncertainty in Latin America, but there are also opportunities to be taken advantage of since we expect a more limited economic contraction in our region,” Ternium chief executive Máximo Vedoya observed at the event monitored by Kallanish. The recession will be more accentuated in Europe due to the war in Ukraine, while in China it will depend on the continuity of the zero-Covid policy and the evolution of the construction sector.

“Many factors have made us change our mentality in the LatAm value chain, such as re-shoring. The United States began to lead this trend to get out of hyper-globalisation, realising that value chains have to be closer to home and in places where they know that the rules of the game are much clearer.”

Vedoya said the challenge of re-shoring and nearshoring lies in how governments work with companies, to ensure the relocations remain in Latin America. "This process is not only an expression of willingness to invest, but it also includes the creation of conditions for companies to come to the region, such as infrastructure and energy supply, among others," Vedoya commented.

“Mexico has a lot of potential for investments and foreign companies are welcome to come here to produce the steel that we currently import," said Deacero ceo David Gutiérrez Muguerza. “We should be more strategic as an industry and not continue to increase the output of products that already have overcapacity. Instead, we have to invest in manufacturing those products that we are importing today.”

According to Muguerza, Mexico has not been able to take advantage of the opportunity to increase its share of US imports. Despite a 5% drop in Chinese-origin entries into the US, Mexico's share is just 0.5%, he explained.

On the other hand, ArcelorMittal Brasil and Gerdau executives Jefferson de Paula and Gustavo Werneck emphasised the great challenges of the region's steel companies lie in decarbonisation, investment in personnel, mentoring and coaching.

“Decarbonisation is a great challenge, and it has to follow a well-defined path, from the acquisition of equipment to the implementation of innovations in the processes. The change in production will come more and more, supported by demand from our customers for greener products,” de Paula pointed out. “Brazil has enormous potential to develop renewable energy and hydrogen in Latin America, while Mexico and Argentina are adapting the future of their steel mills to natural gas, having large reserves.”

According to Werneck, the region's steel companies not only have to set specific goals for their decarbonisation processes but also ensure they comply with obligations. "The reduction of CO2 emissions is a great challenge for the present and the future of Gerdau, as well as the investment in the safety and education of our employees, to which we must dedicate 70% of our time as executives," he observed.

Todor Kirkov Bulgaria
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