Barclays maintains an Overweight rating and raises its Alibaba (BABA +0.9%) target by $5 to $200 citing the core marketplace's continued strength in the earnings report.The firm thinks investors care more about the core market than new, loss-making initiatives like the New Retail push and Ele.me.The feed ads function, currently in testing, could lift BABA's monetization ratio in FY20.More action: KeyBanc raises its BABA target by $10 to $210 citing the core market and the better-than-feared impact of transitioning to recommendation feeds. Rating maintained at Overweight.