Vragen bij de afgelopen AGM :
The following questions were asked:
Mr A. Jorna, on behalf of the VEB, asked the following questions, which were answered by John Kruijssen:
Was the introduction of the Leazzzy subscription model successful?
BBH was satisfied with the way Leazzzy developed. The Company had carefully started to roll out the concept. The first phase, during which the aim was to crystallise the type of customers and develop the IT design of the concept, had been achieved. Initially, there were customers who did not meet the criteria. In the end, a customer base would be built that prefers the services and the flexibility of the concept over the financing. The concept would now enter the next phase, in which products and services would be added, after which marketing would be intensified.
Nothing was said about DBC's transition with DeRucci to Asia. What was the current status?
The negotiations with DeRucci were completed during the first COVID period, after which the collaboration agreement was finalised virtually. The first shipments were well received. Due to COVID, however, it was almost impossible to build up a commercial relationship with a company in China virtually. That was why it was decided, in mutual consultation, that the deal exists, but that the relationship will not be continued until it is possible to normally travel to China once again.
Now that the stores were reopened, to what extent were online sales weakening compared to retail sales, and would the 25% target be achieved by 2025?
The pace with which the lockdown helped the development of online could not be maintained. However, this was not considered in the planning of the strategy. Now that the Company is going back to regular development, acceleration will decrease, but the ingredients that produce online sales are positive and there is no reason to assume that the 25% share will not be achieved.
Magical Honour Limited (MHL) sold its shares to Navitas, which, as majority shareholder, now held an even larger stake (17%) in BBH. What perspective did this have, and what were the reasons for Navitas to acquire a larger stake in BBH?
MHL is the vehicle Healthcare used to acquire Matratzen Concord (MC). Part of the deal was that, in addition to the purchase of MC, MHL could also acquire shares in BBH. Healthcare's owner stated that it wished to sell its shares to finance a new round of financing for MC, which suffered from the COVID pandemic as well. MHL informed BBH that it wanted to sell the shares as a block; these were ultimately purchased by Navitas. The considerations for the acquisition were up to Navitas.