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MDxHealth news 2012

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Sommige mensen kunnen duidelijk niet lezen! Dat de kosten verder toenamen was voor mij een feit! De omzet geeft vertrouwen in een goed gepositioneerde test en een fors inkomen aan royalties!
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Dear Shareholders,
The summer is traditionally an opportunity for a respite for everyone and I hope that all of you have been able to
take a break. I am pleased to say that for MDxHealth it has been almost the opposite, with several key
milestones occurring during this period. In this update, we review the events over the first half, highlight the
development of our ClinicalMDx business and provide additional information about the reimbursement process.
MDxHealth's Clinical Molecular Diagnostics (ClinicalMDx) business is focused on providing physicians with
innovative and meaningful tests that aid in the identification and treatment of cancer patients. MDxHealth's
ClinicalMDx strategy is to develop and commercialize advanced epigenetic tests through its US-based CLIAaccredited,
CAP-certified laboratory facility. The ClinicalMDx business also includes epigenetic products
commercialized by our partners and licensees. MDxHealth's ClinicalMDx portfolio is divided into three primary
categories, including diagnostic, prognostic and predictive molecular diagnostic tests for multiple cancer types.
These tests are designed to address current diagnostic dilemmas faced by clinicians and will deliver actionable
results to help improve patient management decisions.
It is understandable that for some Europeans
following our company, there may be some
confusion about the regulatory clearances required
to sell our products in the US. As a general matter,
under its CLIA registration, MDxHealth can sell its
laboratory-developed testing services directly to
physicians throughout the US. However 6 out of the
50 US states also require an additional state-level
license. These states are California, Pennsylvania,
Maryland, Rhode Island, Florida and New York.
Today MDxHealth has obtained 5 out of the 6 state
licenses needed, and has submitted its application
to obtain a laboratory license from the state of New
York.
The ConfirmMDx™ for Prostate Cancer test has
been well received by urologists and sales are
growing according to plan. MDxHealth is now billing
insurance companies for tests performed and has
begun receiving payment for services rendered.
However, in the US there are over 800 insurance companies, and before sending out the first invoice,
MDxHealth must first open an account with each respective payor, a process that can take 4-6 weeks. Once
MDxHealth is registered in the respective insurance company's system, invoices can be submitted. For
companies like MDxHealth, entering this space with no previous billing history with insurance companies, the
initial set-up process requires a dedicated and systematic approach, which is standard practice for the industry.
MDxHealth has engaged leading experts such as Quorum Consulting of San Francisco and HillCo HEALTH of
Washington DC to help expedite this process. With their help MDxHealth has generated and plans to publish its
Budget Impact Model, a six-year longitudinal analysis on a subset of the Medicare population and a Cost
Effectiveness Analysis, each of which are intended to demonstrate the reduction in healthcare spending the test
can potentially deliver. The early success MDxHealth has experienced with its managed care and billing efforts
is a welcome sign that the test addresses an unmet medical need; however it is important to note that
reimbursement efforts take time to establish and as a result, the reported revenues during the first 9-12 month
period post-launch of the ConfirmMDx test may not fully reflect the total number of units being sold.
In the first half of this year, MDxHealth recruited and fielded a seasoned sales force with an average of 15 years
of diagnostic and oncology sales experience. Steve Gaal, MDxHealth's Director of Sales, provides some
interesting insights about the sales of our ConfirmMDx™ for Prostate Cancer test in the Q&A section below.
We appreciate your continued interest and support.
Sincerely,
Jan Groen
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The major milestone for our PharmacoMDx business was the signing of the worldwide development and
commercialization agreement with Merck KGaA for the PredictMDx™ companion diagnostic test for their drug
candidate cilengitide. This agreement shows the value of MDxHealth's epigenetic technologies, development
capabilities and commercial infrastructure.
We have also shown that our ClinicalMDx business is on track and that the company was able to complete a
large, multi-center clinical validation study and launch its first product, ConfirmMDx for Prostate Cancer, within
the projected time frame.
On July the 4th the company successfully raising €10 million in gross proceeds through a private placement
with investors in various countries. The funds from the private placement along with the existing cash reserves
allows for the continued scale up of US sales and marketing efforts for the company's ClinicalMDx business and
the expansion of supporting operations for the US CLIA reference laboratory.
Mr. Steve Gaal, Director of Sales at MDxHealth,
on our sales efforts.
Steve has over 20 years of experience the commercial clinical diagnostic
business. Prior to joining MDxHealth, Steve worked for US LABS (an industry
leader in cancer diagnostic and genomic testing services) holding several
positions within the company, including Anatomic Pathology Specialist,
Regional Manager-Western United States and National Director of Sales. Most
recently as Business Development Executive, Steve focused on establishing
strategic partnerships with community-based physician and pathology
practices. Utilizing revenue generation opportunities and providing business
solutions to streamline work processes, such as EMR implementation,
interfacing, and virtual pathology solutions, he was able to increase market
share and revenues while also securing lab acquisition deals and Group
Purchasing Organization contracts.
Who is your target client base?
There are multiple decision makers when it comes to incorporating
ConfirmMDx into a urology practice, ranging from the physicians to the nurses
but also including practice administrators. Given the impact on patient management decisions, the primary
decision maker is the urologist and the secondary is the pathologist. We engage with urologists to develop
interest in the test, and once support is established, we work with the pathologist and their laboratory to
prepare the patient's samples and submit them to MDxHealth for testing.
How has the ConfirmMDx test been received by clients?
Almost without exception, when we have an opportunity to present the ConfirmMDx test, it has been very
well received. Urologists grapple continuously with concerns over false-negative biopsy results and see the
value of including ConfirmMDx in their testing arsenal to address this issue. As a result, we have been
steadily building our client base since the product was launched.
What is your biggest challenge in promoting the ConfirmMDx test?
The greatest sales challenge we face is gaining access to speak with the physicians and introduce the
product. A recent MedScape survey suggests that physicians are seeing more patients per week and as a
result, there is less time to meet with sales reps.
Where do you have sales reps covering the US Urology market?
Our initial sales team has been placed in states with high incidences of prostate cancer. We have seven
direct sales people covering the Northeast from New Jersey, Mid-Atlantic from Maryland, Southeast from
Florida, Central from Texas, Rocky Mountains from Colorado, Southwest from Los Angeles, and Northwest
from San Francisco. To augment our efforts, we also signed a co-marketing agreement with a leading
urology-focused laboratory named PLUS Diagnostics. This partnership expands our sales coverage
throughout the US with an additional twenty-five sales reps promoting our test to their clients.
What impact has the partnership with PLUS Diagnostics made?
Combined with the PLUS Diagnostics sales team, we have broad coverage of the US market so we can visit
urology offices more frequently. This expanded reach and call frequency has increased our ability to meet
urologists and build our client base.
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Mooie dag vandaag voor het aandeel.
Nog verkocht of bijgekocht Doc?
Ik heb nog steeds mijn belang wat ik een paar weken geleden had.
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quote:

BekSide schreef op 21 september 2012 21:13:

Zelfs nog meer bijgekocht.
Ik ook ik geloof er sterk in!
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quote:

sjaakkie schreef op 23 september 2012 11:26:

Wat denk jij DoC zal de 2 euro snel in beeld komen?
Misschien morgen of overmorgen al!!! Gaat heel hard als sterke weerstanden doorbroken worden!
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Weer een mooie dag hoog volume weer.
Jammer van de dump in de slotveiling.
Morgen door de 2?
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quote:

sjaakkie schreef op 25 september 2012 18:31:

Weer een mooie dag hoog volume weer.
Jammer van de dump in de slotveiling.
Morgen door de 2?
Zeker te weten!!! Volumes zijn torenhoog op hoge laatkoersen geweest!
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Wie helpt hem even goed door die 1,90 heen! Bied leggen en laat afnemen. Ik heb nog een kooptrigger op 1,95 staan. Deze week moet hij door de 2 euro heen!
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