Broer Konijn schreef op 14 augustus 2020 15:52:
Van juniperresearch.com, vriendelijke groet en fijn weekend, Broer Konijn.
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13 AUG 2020
3 Messaging Technologies for the Future of CPaaS
POSTED BY SAM BARKER
The CPaaS (Communications Platform-as-a-service) market is set to increase over the next five years, as the total value will reach $25 billion in 2025; rising from $7 billion this year.
Juniper Research identifies the ability to make payments over services such as RCS (Rich Communication Services) and OTT messaging as a key future driver of global CPaaS revenue over the next five years.
However, Juniper Research believes the key to success for CPaaS platforms should not be measured by traffic, but by the number of communication platforms it can offer.
Juniper Research believes that CPaaS vendors and MaaP (Messaging-as-a-Platform) solution providers will have a significant role to play in the future roll-outs of these services. Companies, such as Infobip, Sinch, CM.com and OpenMarket will continue to act as the key link between operator networks and the brands and enterprises that wish to use them.
The monetisation of these platforms will become increasingly difficult. As the messaging ecosystem evolves, OTT apps will face competition not only from SMS, but RCS capabilities. Fragmentation of these apps will continue to be a primary hindrance in encouraging adoption by brands and enterprises.