Gaat apple het wiel opnieuw uitvinden.
Of een mooi bandje erop, met een revolutionair ventiel :-)
Apple wil beter worden dan Google, dat lijkt me wel duidelijk.
Dus alles wat Tom Tom aanlevert, is niet goed genoeg en dat geloof ik nu niet.
We zullen het zien.
The data for the new Apple Maps is being collected in three primary ways:
From high-resolution satellite imaging, from specially outfitted Apple Maps vans that have been driving international roadways for years already, and from the billion-odd iPhones that all of us carry every day as we drive, ride, and walk our way through the world.
From the satellites, using computer vision, Apple will be able to add much more detail on everything from parks, to paths, to pools. Right now, Google has trails, and sports facilities Apple doesn't. That's going to change.
From the trucks, Apple is building super high-resolution panoramas and a "point cloud" that maps the world in a full three dimensions.
That lets Maps see under things like tree canopies, which can block satellites, verify addresses, accurately account for lanes, model the real shapes of buildings, match the graphical representation of local street and road signs, and nail points of entry.
While Apple seldomly discusses future products, it also positions them for features like Google-style Street View and Augmented Reality directions, and even pre-fetches data for enhanced and autonomous technologies, including the long-rumored Titan project.
From all the iPhones in all the pockets and hands, Apple will be able to get real-time flow data, which is key to understanding everything from newly opened routes to construction and accidents affecting traffic up-to-the-second. Think Waze but without having to share your personal location data with Google.
That's the biggest part of all this. Through every step and layer and process, the new Apple Maps was architected with privacy in mind. For example, all the Apple Maps van data is encrypted and sanitized to remove faces, license plates, and other individually identifiable information.
Data from iPhones is segmented with the start and end points thrown away and only random, de-identified parts from the mid-points used to "probes" for new routes and traffic. (You can also opt-out of that Settings > Privacy if you really want to.)
At iPhone volume, that means Apple Maps can know how people are navigating without having to know where how any individual person is coming or going. And because Apple's A-series processors are so powerful, it can add any personal context it needs to on-device.
In other words, you don't serve the cloud, the cloud serves you.
Gaan dus met de data live trafic maken, Tom Tom is de grootste in de wereld en zou dus overbodig worden binnen apple .
Krijgt Tom Tom nog wel data van Apple, als Apple de data zelf gaat gebruiken.
Krijgt Tom Tom er een echte concurrent bij, of zegt Apple en dat gaan we allemaal realiseren met Tom Tom.
We zullen zien :-)
Maar dat Apple een inhaalslag wil maken, tov Google lijkt me duidelijk.
Anders zou Apple carplay de slag met google android auto verliezen en onvoorstelbaar veel centjes.