koopjesjager80 schreef:
Koers is nog steeds niet vooruit te branden, maar wel aardig wat succesjes de laatste week.
Vooral de onderstaande van Barclays. Ik denk dat LBI een belangrijk deel van die 4m pond opslurpt. Ook succesjes zijn de Hema in Nederland (lostboys) en Ebay in Duitsland (metadesign).
Barclaycard uses interactive video site to push OnePulse
Posted by Lucin Marshall at 09:48 AM 0 comments | Permalink Author: Danielle Long | Source: NMA magazine | Published: 13.09.07
Barclaycard has launched an interactive video campaign site as part of a £4m marketing push for its new OnePulse card.
The site, created by digital agency LBi, is a first for Barclaycard. It features video sequencing and interactive elements in a bid to educate users about the three-in-one Barclaycard OnePulse service.
The card, a credit, Oyster and payment card in one, is aimed at affluent people living and working in London. Barclaycard is using the video site in conjunction with online advertising, affiliate and search marketing to communicate the benefits of the card to Londoners.
Elizabeth Chambers, chief marketing officer at Barclaycard, said, “Using a video campaign site is a first for Barclaycard.”